quinta-feira, abril 27, 2006

 

Blogs as leading indicators

Proponho que oiçam esta entrevista disponivel através do Link no final. O assunto é como os blogs, como este em que escrevemos, têm um eco nas organizações.

In Apr 20th 2006From Economist.com

A discussion with David Sifry, Founder and CEO, Technorati
“The people formerly known as your audience, or the people formerly known as consumers, are now participants in the process of building your brand.”
David Sifry is a serial entrepreneur with over 19 years of experience. Before founding Technorati, Mr Sifry was cofounder and CTO of Sputnik, and cofounder of Linuxcare, where he served as CTO and VP of Engineering. He has a Bachelor's degree in Computer Science from Johns Hopkins University. Mr Sifry lectures on everything from wireless spectrum policy and Wi-Fi, to weblogs and open-source software.
This interview was hosted by Brendan Greeley, the blogger-in-chief for the US public radio program Open Source with Christopher Lydon, and the author of The Economist's survey on new media, Andreas Kluth.

http://www.economist.com/media/audio/new_media1.mp3

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